Opinion

Why high-net-worth founders are moving their companies to Dubai

Dubai’s reputation as a destination for the world’s wealthy is nothing new. For years, the emirate has served as a hub for affluent individuals seeking property and residency.

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Opinion

Sounds, smells, and the hidden architecture of sensory marketing

Walk into a luxury hotel, high-end retail space or well-designed digital platform, and one thing becomes apparent very quickly: the experience feels controlled. Calm. Intentional. Nothing appears accidental, even when you can’t quite explain why.

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Opinion

Tax transparency and the UAE’s next phase of growth

The UAE’s success has been built on clear principles and transparent governance. Policies move quickly, decisions are robust, and rules are easy to follow. That clarity successfully transformed a small trading hub into one of the world’s most open markets within just a few decades.

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Opinion

Security robots in the Gulf – growth and opportunities for entrepreneurs

In the Gulf, security robots are more than just tools – they are essential to national digital transformation strategies. This strategic positioning has created a high-growth market where established firms and ambitious startups coexist, offering significant room for new ventures to disrupt the status quo.

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Opinion

Getting it right: What the world can learn from Dubai’s business model

Dubai’s rise as a global business hub is not accidental. Nor is it the result of geography, timing, or spectacle. Dubai is studied – by investors, governments, and global operators – because it works. It delivers outcomes that other markets discuss at length but rarely achieve.

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Opinion

What your logo colour is really saying

Before a person reads your brand name, they have already made a subconscious judgement. The moment a logo appears, something registers instantly – a feeling of reassurance, urgency, or perhaps hesitation. This reaction isn’t calculated – it’s felt.

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Opinion

Build your legacy with international property

For many parents, establishing a long-term plan for their children’s future is a critical responsibility that requires careful consideration. As children grow and the global landscape becomes increasingly complex, ensuring the next generation’s lifelong security is a fundamental component of a comprehensive family strategy.

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Opinion

Reviewing the UAE’s business landscape in 2026 – will it be the country’s best year?

In the last decade alone, the UAE has transitioned from being a fast-growing regional hub to a global economic powerhouse. While the sheer pace of change has set the country in a league of its own, the UAE's success lies in its ability to turn its long-term national ambitions and initiatives into reality.

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Opinion

Did you hear that? Why sound is the most underrated brand signal

There’s a familiar moment that rarely attracts attention, yet plays out countless times each day. You tap a screen and hear a restrained click. A notification arrives with a soft tone rather than a sharp interruption.

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Opinion

Six forces reshaping healthcare in the UAE and GCC

Healthcare in the UAE and wider GCC is growing up. And rather than just a growth spurt, this is an inevitable maturing.

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