Few regions have drawn global capital at the pace seen across the Gulf. Sovereign funds are expanding their reach, foreign investors are backing new sectors and family offices are setting up regional bases.

Scroll Instagram or TikTok at any hour, and you’ll see it: glossy close-ups of dramatic cheese pulls, slow-motion dessert breaks, creators taking outsized bites while nodding with exaggerated delight. This genre – once fringe, now mainstream – has become one of the most commercially effective forms of marketing in the entire F&B industry.

Marketing technology is a huge industry, with the number of martech tools and solutions increasing enormously over the last ten years. In 2014, there were estimated to be around 1,000 tools, rising to over 7,000 by 2019. As of this year, there are more than 15,000, according to McKinsey.

Describing a signal as ‘weak’ makes it sound ineffectual. It might be more helpful to talk in terms of ‘distant’ signals. But whatever phraseology you choose, these signals are what leading marketers are attuned to.

If you spend enough time with AI – whether it’s ChatGPT, Gemini, Copilot or any of the customer-service bots we now meet on banking or telco sites – you start to notice something subtle. These systems respond better when you’re clear, polite and reasonable. They shut down, deflect or nudge you away when you use

For a long time, the idea of casinos in the UAE was just speculation. The scenario quickly changed, though, following a surge in visits by high-level gaming executives and the steady expansion of major global brands into the region, indicating that a policy shift was imminent.

Motivation is like inspiration – you can’t just wait around for it to strike. In his book, Be Useful: Seven Tools for Life, Arnold Schwarzenegger breaks it down in simple terms.

Being a social media manager is not easy in 2025. For many in that role, the work seems never-ending, and because of that, they struggle to keep up.

Over the last decade or two, it’s been fascinating to witness the evolution of high-quality, specialised healthcare in the GCC, a market in which the student or apprentice is fast emerging as the master. The establishment of international healthcare brands with clinical excellence in their field has transformed the UAE and GCC healthcare markets way

I’m often asked which region I believe is most likely to drive the next great wave of innovation and entrepreneurship – an area with a visionary ecosystem that will support and propel the momentous change in business, technology and social interaction we’re likely to see in the next decade. The model that immediately springs to