At our agency, we see firsthand how AI is transforming the marketing industry – though not always in the ways many had anticipated. Yes, AI is showing up in chatbots, customer interaction, and content creation and optimisation, among many other areas. And while this brings undeniable efficiencies, it’s important to challenge a common misconception: that
Is any economy fool-proof? Clearly not. But is the GCC region the closest we can get? The stakes are high when it comes to answering that question because choosing the right global location to launch or scale a business can be make-or-break for entrepreneurs. It’s undeniable that the Gulf region has emerged as a powerhouse
A lot has changed in UAE education over the past few years. What was once a system built mainly around local demand and expat families has grown into something broader, more global, more competitive and more ambitious. Enrolments are rising, new schools and universities are opening and standards are climbing. In Dubai alone, international student
Some investors swear by timing the market, waiting for the lowest dip before buying and selling at the top. It’s a great theory. The problem? Real estate doesn’t work that way. Property markets are not like stocks or crypto – they move at a different pace. Prices shift over months or years, not overnight. And
The first industrial robot was developed by George Devol in 1954 and sold to General Motors, who used it on their production line. Today, robotics is big business. Goldman Sachs has stated that by 2035, the global humanoid robot market will reach USD 38 billion, while Elon Musk predicts it will eventually become a USD
The UAE’s healthcare reforms and legislative changes appear to have been well received in many quarters. After all, a closer alignment with healthcare regulation in developed Western economies was arguably long overdue.
When we talk about keeping customers forever, what we’re really talking about is loyalty. A common refrain is that it’s cheaper to retain a customer than find a new one, and having genuine loyalty means a steady stream of revenue and the ability to plan for the long-term.
The Gulf’s rapid ascent in the global sports arena is undeniable. Whether it’s high-profile investments in foreign clubs, attracting top talent to play in the region’s domestic leagues, or hosting huge global sporting events, the Gulf has made it to the forefront of sports in a remarkably short time.
Competition and over-supply have transformed the GCC healthcare sector and have allowed end users and payers more opportunities to differentiate between market players for value and patient-centric care. But the recent trends in consolidation would suggest that, as larger healthcare organisations, institutional investors and private equity (PE) step up acquisitions in the sector in search
More people than ever before are conducting business, living, or investing across borders. With an estimated 272 million expats worldwide and international agreements like the Schengen Zone, allowing over 400 million people to travel freely across its member countries, the world has become increasingly interconnected.
Sign up for our free newsletter