Is AI risking your entire marketing strategy? The answer depends on how exactly you’re using it. AI-generated content – and particularly visuals and videos – is now within reach at a speed and scale unimaginable a few years ago, and AI tools seem to promise almost limitless creativity and faster workflows, all at lower costs.

As we look at the decade ahead, it’s exciting times for the Gulf. The diversification from hydrocarbons is no longer an idea for the future but a present-day reality.

Few cities have changed as quickly or as visibly as Dubai. Over the past decade, its streets, buildings and transport systems have been transformed, and with that, the expectations of what a modern city should provide have moved forward.

Kodak, despite pioneering digital photography, failed to adapt to disruption. Though it foresaw shifts in consumer behavior—many of which it helped create—it clung to its traditional photo-film and paper business model.

While it might sound like it’s been lifted straight from Debrett’s etiquette guides, there is truth in the old adage, “the way you dress is the way you will be addressed”. What you wear doesn’t just reflect your personality, it shapes how people perceive you, how they interact with you and, arguably, how you see

The UAE has reshaped its approach to corporate transparency over the past five years. It has adopted key international frameworks, brought disclosure rules into line with OECD expectations, and pushed through reforms that move it away from the old offshore model. These shifts affect how UAE structures are used for holding assets and running cross-border

Private jets are big business. The most recent estimates place the worldwide private jet market at USD 39.84 billion this year, a significant increase from USD 25.87 billion in 2021.

If you run a business entirely on your own, do everything from strategy to execution, and prizes independence, then you may be a solopreneur. And whether you remain a solopreneur for your entire career or eventually branch out into entrepreneurship, the business landscape of the UAE has been carefully curated to provide the ultimate launch

It’s clear that marketing is at a turning point. As AI changes from passive prompt-following assistants to active agents, marketers who fail to adapt may well find themselves left behind. To be clear: this isn’t just about greater efficiencies, it’s about a fundamental shift in how work is done.

For the past five years, headlines have sounded the death knell of the suit. And yet, despite predictions of board meetings dominated by hoodies and trainers, the suit endures. Tech billionaires might dress down, but there’s an undeniable soft power exuded by a good suit. Power dressing isn’t an entirely contemporary concept – the modern