Alex Ionides

author
Alex Ionides is Managing Director of Silx, a Dubai-based digital marketing agency. Previously, Alex was General Manager of the Dubai office of global PR company Hill+Knowlton Strategies, and Managing Director of Munich-based marketing agency Threeview. He grew up in Vancouver, Canada, receiving a Bachelor of Applied Science from Simon Fraser University. In addition to his career in marketing, Alex worked for a number of years as a journalist in the Middle East.
Opinion

Did you hear that? Why sound is the most underrated brand signal

There’s a familiar moment that rarely attracts attention, yet plays out countless times each day. You tap a screen and hear a restrained

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Opinion

“That sure feels heavy”

There’s a familiar moment that rarely gets talked about, yet it plays out every day. You close a car door and pause, almost

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Opinion

Swipe, bite, buy: How influencers are rewriting F&B marketing

Scroll Instagram or TikTok at any hour, and you’ll see it: glossy close-ups of dramatic cheese pulls, slow-motion dessert breaks, creators taking outsized

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Opinion

Is AI making us nicer?

If you spend enough time with AI – whether it’s ChatGPT, Gemini, Copilot or any of the customer-service bots we now meet on

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