The idea of gamification in diabetes management has been around since Merck developed the Type 2 Travelers Project back in 2013. However, low user retention has bedevilled many smart-phone diabetes apps. Meanwhile, incidence of the disease is predicted to keep growing, with a prevalence of over 12% in adult populations by 2040.
The last few weeks have seen a flurry of activity in the GCC, with a number of large aircraft orders being announced or re-affirmed following US President Donald Trump’s visit.
The word ‘entrepreneur’ is heard a lot these days and has come to mean different things to different people. You hear it when someone introduces themselves at a networking event, you see it pinned to a LinkedIn bio, and it’s worn as a badge of honour by business people great and small. It’s everywhere.
When we talk about keeping customers forever, what we’re really talking about is loyalty. A common refrain is that it’s cheaper to retain a customer than find a new one, and having genuine loyalty means a steady stream of revenue and the ability to plan for the long-term.
Let’s face it, the days of a business suit being a non-negotiable part of a professional wardrobe are long gone. As industries expand and embrace new ways of working across the region, so does the workplace uniform.
Elon Musk’s Neuralink has recently dominated headlines following the successful implantation of its first human brain chip in 2024. Often recognised as a world leader in brain-computer interface (BCI) technology, Neuralink is now valued between USD 5–7 billion.
While marketing best practices are in a state of near-constant evolution, it's striking how many fundamental principles have been here for as long as the discipline itself. Yes, algorithms change (as do the platforms on which they operate) but several basic principles stay constant.
For many looking to build a life in the UAE, the visa system can seem harder to follow than it really is. Officially, there are just two categories: tourist and resident. But within the resident group, there’s a growing list of long-term options tailored to different needs, including investors, business owners, professionals and retirees. This
Quick, go-to-market products have traditionally been hard to develop. Software development used to require technical expertise, long development cycles, and the cash to cover both. Given the resources and time needed for successful development in the past, these restrictions have, understandably, prevented many new products from seeing the light of day. But this is no
At our agency, we see firsthand how AI is transforming the marketing industry – though not always in the ways many had anticipated. Yes, AI is showing up in chatbots, customer interaction, and content creation and optimisation, among many other areas. And while this brings undeniable efficiencies, it’s important to challenge a common misconception: that
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