Udora has secured AED 36.7 million in a private funding round to support expansion and a full brand relaunch. Formerly known as Flowwow, the Dubai-based platform will prioritise GCC growth, with Saudi Arabia rollout planned before year-end.
Udora operates across 50+ markets in MENA and Europe, connecting consumers with local SMEs including florists and confectioners.
The platform lists over 150,000 products across 25+ categories, spanning perfumes, premium chocolates and curated gift bundles.
The company is targeting 100% growth across its markets following the capital raise, supported by increased SME onboarding and logistics network expansion.
Gulf Economist Staff Writer