South Korean hospitality technology leader ONDA is expanding into the Middle East through a joint venture with UAE-based Seed Group. This move will leverage Seed Group’s regional networks to help establish ONDA’s presence in the growing MENA hospitality market. ONDA hopes to complete SaaS localisation testing of its proprietary technology by the end of Q2 2025.
Alongside already distributing 60-70% of South Korea’s online booking products, ONDA has also developed global partnerships with Airbnb, Trip.com and Booking.com. Meanwhile, Seed Group was established in 2004 and is a company of the Royal Family of Dubai that focuses on innovation and technological advances through strategic partnerships.
ONDA’s stated goal is to revolutionise the hospitality sector with tailored digital transformation strategies to enhance efficiency and customer experiences for major hotel chains. ONDA’s entry into the MENA hospitality market represents a significant step in shaping the future of regional tourism and digital transformation.
Gulf Economist Staff Writer