The UAE has secured 10th place in the Global Soft Power Index 2025, marking a significant milestone in its global influence. The annual index, published by Brand Finance, evaluates 193 countries based on insights from 173,000 business leaders and policymakers.
Alongside its soft power ranking, the UAE’s 'nation brand value' surged to $1.223tr, reflecting its growing economic strength and international reputation.
The UAE also ranked among the top 10 globally in several key categories, including fourth in future growth potential, seventh in economic strength and stability, and eighth in global influence. It also ranked second worldwide in ease of doing business, a testament to its investor-friendly policies.
Gulf Economist Staff Writer