The UAE BRIDGE Alliance has signed an MoU with iQIYI, an online entertainment service provider in China.
The agreement establishes a framework for structured collaboration between one of China’s largest digital content platforms and a major regional media hub initiative spanning the Middle East and North Africa. It is intended to support joint exploration of new opportunities across content development, technology integration and media innovation.
The BRIDGE Alliance aims to promote inclusivity, diversity and impact across the media, content and entertainment industries by encouraging international partnerships and innovation.
Gulf Economist Staff Writer