When it comes to sales, few topics spark more debate than the simple question, “Do salespeople need to be likeable?” Many people say it’s unimportant, while an equal number insist it’s vital.

Each time Dubai’s property market gathers pace, predictions of a looming correction follow. Commentators warn of overbuilding, speculate on demand softening, or call the cycle unsustainable. Yet the city has repeatedly defied these forecasts.

It’s no secret that the UAE has made AI a national priority. In fact, it led the world by appointing a Minister for Artificial Intelligence as far back as 2017, before expanding the role to encompass AI, the digital economy and remote work in 2020.