Anisha Sagar

author
Anisha Sagar is Head of Marketing & Communications at Meydan Free Zone. A seasoned marketing professional with accomplishments in general marketing, loyalty program management, strategic partnerships, and revenue and operations, she has consistently driven up revenues at the different companies she has worked for over the years. In addition to a Bachelor's Degree in Technology and an MBA in Strategy and Project Management, Anisha possesses multiple certifications in digital marketing, influence & negotiation, and martech & applications.
Opinion

Startup U: How do the UAE’s universities drive startup growth?

The idea of the university as a purely academic space, divorced from commercialisation, is a concept from the distant past. Back in the

Read More
Opinion

From content to commerce: the modern social media manager’s playbook

Being a social media manager is not easy in 2025. For many in that role, the work seems never-ending, and because of that,

Read More
Opinion

Does your startup solve a real problem?

It all starts with an idea – that amazing spark an entrepreneur attempts to turn into a business. The question is whether that

Read More
Opinion

The psychological profile of the perfect startup founder

You know a topic is important when several international studies have focused on it. ‘Founder psychology’ is one such area, and from Oxford

Read More
Opinion

Solopreneurs in Dubai: Why the UAE is the global capital for one-person businesses

If you run a business entirely on your own, do everything from strategy to execution, and prizes independence, then you may be a

Read More
Opinion

Video marketing in 2025: What smart marketers know

Video marketing is moving fast, and all too often, when brands feel they have caught up with the latest platform or format, everything

Read More
Opinion

Gulf leadership: How the CEO guides the C-suite to success

Whether you’re a CEO of a multinational corporation or a pre-launch startup, a good deal of your time will be spent thinking about,

Read More