The UAE Media Council has introduced the advertiser permit, a new regulatory measure for individuals publishing paid or unpaid promotional content on social media.
This move aims to create a more structured, transparent, and professional digital media landscape in the country. As part of a broader framework to support the media sector, the permit seeks to improve content quality, attract investment, and cultivate a competitive environment for creative professionals.
By setting clear guidelines for online advertising, the initiative strengthens media governance and supports the development of a strong digital ecosystem in the UAE.
Gulf Economist Staff Writer