RedBird IMI, a US investment group backed by Abu Dhabi’s International Media Investments (IMI), and France’s Banijay Group have agreed to merge All3Media with Banijay’s TV production business, creating a major global content producer. The combined company will operate under the Banijay name and be jointly owned by both groups.
The new entity will control more than 170 production labels across 25 countries and distribute content in nearly 250 territories. Its catalogue will exceed 260,000 hours of programming, producing about 20,000 hours annually across scripted, unscripted and factual genres.
Banijay Entertainment CEO Marco Bassetti will lead the combined company, with All3Media CEO Jane Turton serving as deputy CEO. The deal is expected to generate EUR 796 million in cash for Banijay Group, with cost savings of around EUR 50 million.
The transaction is subject to regulatory approval and expected to close by autumn 2026.
Gulf Economist Staff Writer