MRC Saudi and Adspective have announced a strategic partnership to revolutionise audience measurement and AI-driven advertising in Saudi Arabia.
The partnership is centred on a number of key areas that include AI-driven audience analytics, cross-platform measurement, and virtual product placement (VPP).
By combining MRC Saudi’s expertise in media analytics with Adspective’s cutting-edge AI technology, the collaboration aims to provide advertisers, media agencies, and content creators with unparalleled insights into audience behaviour and ad effectiveness.
The collaboration aligns with Saudi Arabia’s Vision 2030, supporting the country’s broader digital transformation goals within the media and advertising industries.
Gulf Economist Staff Writer