A new analysis of 17.3 billion emails reveals that Middle Eastern consumers increasingly demand personalised digital experiences. With the region adopting a digital-first approach, email marketing remains a key channel for brands aiming to generate ROI.
According to MoEngage’s Email Benchmark Report for 2025 and Beyond, personalised emails significantly outperform generic ones across industries including retail and e-commerce, travel and hospitality, media and entertainment, and banking.
The report found that in retail and e-commerce, personalised emails converted 405 times more effectively than generic ones, while in media and entertainment there was a conversion boost of 93.7 times.
These findings underscore the importance of contextualised and behaviour-driven email strategies in cutting through inbox clutter and capturing consumer attention. Brands that embrace advanced personalisation techniques are better positioned to stand out by refining their email campaigns and enabling deeper connections with their audience.
Gulf Economist Staff Writer