For Abir Moussa, success in Dubai is impossible without passion.
With 15 years’ of global experience in sales, brand development, strategic marketing, and team leadership, Abir Moussa is founder and CEO of flowork, a business centre located in Dubai Hills with a focus on collaboration, creativity and innovation.
“
What’s the recipe for success in a place like Dubai? It’s not just about strategy or timing – for me, it’s a mix of mindset, connections, investor relationships, and, above all, passion. It’s often the most intangible yet most powerful pillar in succeeding. So ask yourself, are you just chasing profit, or is there something deeper driving you?
But when you look at any successful person’s journey, how much of that success is in fact determined by the people they surrounded themselves with? It’s important to challenge yourself with mentors and professionals who push you to elevate your game and make sure you’re not getting too comfortable and settling for mediocrity.
Success in Dubai doesn’t come easy. It’s a highly competitive landscape, where the difference between growing and stagnating is thin. When the inevitable challenges arise, what matters even more than your ability to endure and adapt is the unwavering belief in your vision, even when the road ahead seems unclear.
And then there’s the crucial factor: Investors. In a city filled with opportunities, how do you know which investors are truly aligned with your goals? It’s easy to secure capital in Dubai, but it’s vital to build partnerships that go beyond the financials and ensure that the people you bring on board are deeply invested in your vision and will stand with you when the going gets tough.
Which brings me back to passion. Money will come, but true success is only sustainable when you’re doing what you love. Because if you’re driven by passion you’ll never give up, and that’s where real success comes from.