Lorenzo Jooris

author
Lorenzo Jooris is the CEO of Creative Zone, Dubai’s leading business advisory firm. Lorenzo holds extensive and diverse experience in the Middle Eastern and South Asian business markets and retains an expert opinion on the regions’ SMEs and startup culture. He was the founder of One World Communications, a 360-degree multi-media powerhouse advising governments around the world in branding and communication strategies. He later on started Leaders Middle East in the UAE and formulated “Leaders without Borders,” an initiative that promotes young social entrepreneurs’ development, as well as the “Power Women of Arabia" debate. In 2018, he joined Arton Capital as the Vice President of global growth and strategy, where he oversaw international expansion of the company and was in charge of sales, marketing and events worldwide. Lorenzo is a firm believer in giving back to the community, and within Creative Zone, he has spearheaded significant initiatives to help and support promising startups and entrepreneurs. He is the author of Recipes for a Better World, and he also serves as an advisor to the James Michel Foundation.
Entrepreneur Opinion

How do you keep your customers forever?

When we talk about keeping customers forever, what we’re really talking about is loyalty. A common refrain is that it’s cheaper to retain

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Entrepreneur Opinion

Setting up a business in the UAE under 0% corporate tax

In a world where margins are tight and competition is fierce, international companies are under pressure to streamline their operations and maximise profitability.

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Entrepreneur Opinion

Why having a second residency in the UAE provides stability in today’s world

Life can be unpredictable. Whether that’s just a feeling or a fact remains to be seen, but what we do know is that

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Opinion Startup

Government initiatives and supportive ecosystem: How Dubai is giving tech startups a leg up to become global players

As Dubai fulfils ambitious plans to become a global leader in technology and the digital economy, support for SMEs across all sectors has

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Economy Opinion

The view for 2025: Why the UAE will keep drawing global talent and businesses

Looking ahead to 2025, the UAE is set to continue its upward trajectory. At this point, it’s not too bold to say that

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Economy Opinion

What does Dubai’s latest budget mean for SMEs?

Whichever way you cut it, national budgets are important for businesses. After all, they can be of enormous benefit to SMEs and the

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