Jaimesha Patel
Jaimesha Patel, CEO of créo, is a globally experienced marketing leader with over two decades spent building brands, scaling teams, and delivering CRM and creative strategies that drive measurable results. She has led multi-market campaigns, built regional agency operations from the ground up, and consistently delivered value for global clients across automotive, entertainment, healthcare, and oil & gas. With a hands-on approach and a sharp eye for growth opportunities, Jaimesha brings strategic clarity and a forward-looking mindset to everything she leads.
Opinion

AI content in marketing: Creative gains, brand risks, and what to watch for

Is AI risking your entire marketing strategy? The answer depends on how exactly you’re using it. AI-generated content – and particularly visuals and

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Opinion

How agentic AI will help marketers, not replace them

It’s clear that marketing is at a turning point. As AI changes from passive prompt-following assistants to active agents, marketers who fail to

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Opinion

The unchanging fundamentals of effective marketing

While marketing best practices are in a state of near-constant evolution, it's striking how many fundamental principles have been here for as long

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Opinion

How is AI optimising marketing agencies?

At our agency, we see firsthand how AI is transforming the marketing industry – though not always in the ways many had anticipated.

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