Saudi Crown Prince Mohammed bin Salman has launched the first vehicles from CEER, the Kingdom's national automotive brand, unveiling the EXOBOT sedan and SUV as its flagship electric models.
Designed and engineered locally, the pair form part of a planned seven-model portfolio to be rolled out over the next five years, which will include midsize and compact vehicles with a range of propulsion options. Production will take place at the CEER Manufacturing Complex, which the company describes as the largest automotive production facility in the Middle East.
The Public Investment Fund (PIF) established CEER in 2022, in a joint venture with Taiwan's Foxconn, as Saudi Arabia's first vehicle brand, with a mandate to build a domestic automotive supply chain under Vision 2030. By 2034, CEER is projected to contribute more than USD 8 billion to Saudi GDP and over USD 21 billion towards improving the kingdom's trade balance, while generating direct and indirect employment.
Gulf Economist Staff Writer