Melban Mascarenhas

author

Melban Mascarenhas is Head of Marketing at SPC Free Zone where he also serves as Head of SPC Plus. He started his career in sales and events before spending 13 years in advertising and marketing across diverse sectors including retail, electronics, food & beverage, real estate and e-commerce. Known for his innovative strategies and impactful campaigns, Melban has been recognised as one of the top 10 global Indian marketing heads.

Opinion

From idea to execution – or the art of not procrastinating

There is an adage that says entrepreneurs are born and not made. However, other than character traits such as a propensity for risk-taking

by Melban Mascarenhas
September 4, 2025